App contender
Elmo · Open Source AEO & AI Visibility Tracker
Open Source AEO & AI Visibility Tracker
The short version
What is Elmo · Open Source AEO & AI Visibility Tracker?
Elmo is an open-source platform for Answer Engine Optimization (AEO) that tracks how AI models mention a brand, which competitors appear alongside it, and which sources are cited in responses.
Elmo is fully open-source and self-hostable, allowing users to own their data and control their infrastructure, serving as an alternative to proprietary AEO tools.
Product capabilities
Key features
- AI visibility tracking across prompts and models
- Share of voice comparison and competitor leaderboard
- Query fan-out tracking
- Citation analysis by domain and URL
- AI-generated recommendations for content and strategy
- Prompt management with full-text search and tagging
- Deep dive inspection of individual AI responses
- Visibility trend tracking over time
- White-label deployment options
- Multi-org support
Ways to use it
Use cases
- Monitoring brand mentions in AI models
- Benchmarking brand visibility against competitors
- Analyzing AI citation sources
- Tracking AI-generated queries and keywords
- Managing and organizing prompts for AI visibility tracking
Who it is built for
Best for
At a glance
Strengths & considerations
Strengths
- Open-source code available on GitHub
- Self-hosting is free forever
- No license fee or per-seat pricing for self-hosted version
- Data ownership and infrastructure control
Things to consider
- Self-hosting requires managing infrastructure (Docker Compose stack)
- Users must provide their own AI provider API keys for self-hosted instances
- Managed cloud hosting is a paid service
- Specific features and sampling rates vary by cloud plan tier
Plan information
Pricing
Elmo offers a free, open-source self-hosted version. Managed cloud hosting plans start at $29/mo, with higher tiers available at $99/mo, $299/mo, and $649/mo. White-label plans are available via custom contact.
Self-hosting is free forever with no license fee or per-seat pricing; users pay only for their own infrastructure and AI provider API keys.
Prices and plans can change. Confirm current terms on the official pricing page before purchasing.
Compatibility & availability
Technical details
Integrations
Platforms & channels
Official destinations
Links
Quick answers
Elmo · Open Source AEO & AI Visibility Tracker FAQ
What is Answer Engine Optimization (AEO)?
AEO, also known as Generative Engine Optimization (GEO) or LLM Optimization (LLMO), is the practice of measuring and improving how often AI answer engines mention and cite your brand.
Is Elmo really open source?
Yes, every line of Elmo is open source and available on GitHub.
What do I need to run Elmo myself?
Elmo runs as a Docker Compose stack managed with a CLI. You can use the bundled database or connect it to your own PostgreSQL database.
Which AI models does Elmo track?
Elmo tracks models including ChatGPT, Google AI Overviews, Perplexity, Gemini, Copilot, and Grok.
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Official sources
These pages were used for the factual profile above. They may change after the research date.
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